Can I have more than one niche?
Read on to find out...
I get this question all the time. And I also had this burning question when I started.
No matter how many blogs I read, all I saw was: You need to pick just one niche.
I didn’t understand why or how I could pick just one niche.
I didn’t want to box myself in. I didn’t want to get bored. I thought picking one niche would limit the clients and projects I could get…
I also had no idea what I wanted to write about aside from outdoor adventure (which didn’t pay well).
I’m here to help you get out of the confusion! Let’s dive in.
Short Answer: Yes, you can have more than one niche.
Yes. You can have more than one niche. BUT (and this is a big but), you need to pick one as your main focus. I’d say you can have up to (and no more than) 3 niches.
Your main focus should be your money-maker. We go over which of your potential niche interests are the most profitable so that you can make it your priority.
I know for some, like me, it’s more about the freedom than the money. But the thing is, in order to get the freedom, you need to get the money.
None of us want to be spending 60-70hours per week working and (in my experience) we don’t want to be having to go find clients every single month.
The most motivating reason to choose one main niche is this: clients will come to you if you position yourself as an expert in one particular niche.
Positioning yourself as an expert simply means you’re getting bylines (i.e. by Rachel Meltzer) in reputable places in your industry.
Won’t picking one niche box me in?
No. I still write about my favorite things like Freelance Tips (you’re reading them right now!), Backpacking, and Mental Health.
But I know that it would take twice, if not three times, as much effort as my Tech writing to make $5,000 per month in any of those niches. Yes, I make between $3,000-$5,000 every month from writing.
While you’ll be working 15-20 hours per week on your main niche, you can still spend 4-10 hours per week writing about other things or working on other projects if you want to.
The average full-time freelance writer only writes for 20-30 hours per week or less. The rest of the time, they’re building their biz and learning.
Won’t I get bored if I just pick one niche?
I haven’t yet. When I help you pick your niche in my coaching programs, we’ll talk about at least 5 potential niches (some clients show up with dozens of ideas!).
We’ll go through the Niche Refining Process to determine which is the most profitable and which has the most room for growth.
The best niche for you is one in which you have room to learn and grow. Learning and growth are boredom killers. Plus, they build confidence!
Even within one niche, there are many different types of writing services that you can offer. Some services can go either way, but most fall under Content Writing or Copywriting.
Do you still think you’ll get bored? You can stay in the same niche for decades and work on many different types of projects.
The difference is, you will already have foundational knowledge about the industry you’re working in. That means you won’t be spending all day lost and researching trying to make money.
You’ll be able to confidently pick up the phone to talk to a potential client about all of the things you know and tell them exactly how much your services are worth.
Don’t forget, YOU CAN ALWAYS CHANGE YOUR NICHE. LITERALLY, ANY TIME YOU WANT.
Scroll down to “Try This” to start finding your niche. It may take some long-term hands-on trying to really decide on your niche and that’s ok. Be patient.
Think of it like this: you’re a sculptor and you can’t see the final sculpture yet. But if you keep chipping away (aka trying things hands-on) you’ll find it way faster than if you just sit and stare at the giant rock you’re carving.
Coaching: FREE Workshop!
I’m hosting a FREE workshop soon to help you find your Ideal Clients.
In the Ideal Client Workshop, you’ll learn how to:
-Refine your Niche
-Define your Ideal Client
-Find your Ideal Client
➡ You'll leave the workshop with the ability to make your own ideal clients list!
The workshop will be held on April 15, 2021. Time will be announced soon (you'll get an email with more details if you sign up)!
This workshop will be held via ZOOM. If you can't make it to the live event, don't worry! You'll get access to the recording afterward.
To start finding your own niche, I want you to make 3 lists of at least 3 items each.
Before you start, set a 25-minute timer to stay on track. Try to complete all three lists in one timer session. Don’t spend more than two timer sessions on these lists. (50 minutes makes sense if you need to hunt down your work experience – take the time to put it up on LinkedIn while you’re at it!)
Look at everything you’ve ever written and list the topics you covered. (If you haven’t written anything for a gig yet, did you write a blog? keep a journal? write anything you enjoyed during school? saw an article in a publication you liked that you wish you’d written yourself?)
List jobs you’ve worked and the skills that you enjoyed executing within them or some aspect of them you’d enjoy learning more about. (Yes, I’m talking non-writing jobs too.)
Make a list of your hobbies, including the ones you’re only a beginner at. Also include things you enjoy learning about.
From this list, you can narrow down the things you're actually somewhat passionate about. Focus on the ones you’d like to continue learning about for multiple years to come.
For me, this was tech. I’d included it on my hobbies list because I’d just started learning how to code. I was a total beginner and I thought I’d never get a job in tech writing. Look at me now!!!
Remember, everyone’s niches are totally different and can be in different industries. It’s totally okay if your lists are only 3 items each or if they’re spilling over 1 page!
The Juicy Stuff
Quite a few of you have asked how I do SEO keyword research for my clients. I use Google Keyword Planner. This video does a great job of explaining how you can use this tool for free!
I can’t wait to see you all in the Ideal Clients Workshop. I hope you’re as excited as I am! 🎉
Don’t forget to tune into my Instagram stories this week to see a FREE mini training for the next 7 days!